Truckee · Tahoe · Sierra Nevada Region

Standing Up for the Tahoe Region — Not Just Navigating It

The Tahoe-Truckee basin faces real pressures: overdevelopment, wildfire risk, workforce housing shortages, and a regulatory maze that rewards those who can afford to play it. We work with the people and organizations trying to get the balance right — locals, stewards, and community builders who understand that the best outcomes here usually require bringing people together, not just outmaneuvering them.

Who We Work With

We work with people who give a damn about this place.

Environmental & Conservation Groups

Organizations protecting Lake Tahoe's clarity, Sierra Nevada forests, wetlands, and wildlife corridors — we help you engage the agencies and boards that set the rules.

Fire-Safe Communities & Residents

HOAs, neighborhood groups, and community coalitions working to reduce wildfire risk, secure defensible space funding, and move vegetation management plans through slow-moving bureaucracies.

Local Businesses & Workforce Advocates

Year-round locals, small businesses, and workforce housing advocates trying to keep the community livable for the people who actually live and work here — not just visit.

What We Do

Policy and advocacy work in service of the community, not at its expense.

Environmental Policy & Agency Engagement

TRPA, CalFire, the Forest Service, Lahontan Water Board — these agencies shape what happens to the land and water here. We help conservation groups, community coalitions, and concerned residents show up effectively in the rooms where those decisions are made.

  • Public comment strategy and drafting
  • Agency relationship building
  • Coalition coordination for environmental advocacy

Wildfire & Forest Resilience Advocacy

Getting vegetation management, prescribed burn programs, and defensible space initiatives funded and approved requires navigating a tangle of state, federal, and local jurisdictions. We help communities cut through it.

  • Grant and funding navigation (CAL FIRE, FEMA BRIC, USFS)
  • Fire-safe council and HOA advocacy support
  • Coordination across county and agency boundaries

Community & Workforce Housing Advocacy

The Tahoe region's housing crisis is pushing out the workers, teachers, and longtime residents who make the community function. We support organizations fighting for workforce housing policy and local affordability — not luxury speculation.

  • Policy monitoring and response on housing legislation
  • Advocacy coalition support
  • Testimony and public hearing preparation

Regional Policy Monitoring

TRPA board actions, Placer and Nevada County planning updates, state water and fire rulemaking, federal land management decisions — we track what matters to your organization and brief you before the window to act closes.

  • Ongoing legislative and regulatory monitoring
  • Plain-English issue alerts and briefings
  • Strategic response recommendations

Why the Tahoe Region Is Different

This isn't just a regulatory challenge. It's a place worth protecting.

Development pressure is real

Outside capital flows freely into the Tahoe basin. Short-term rental proliferation, luxury development, and land speculation push against the environmental standards and community character that make the region worth anything at all.

Wildfire is the defining issue

A century of fire suppression, beetle-killed trees, and continued development in the WUI means the Tahoe-Truckee region faces existential fire risk. Translating that urgency into funded, approved action requires navigating a maze of overlapping agencies.

The locals are getting squeezed out

Median home prices above $900K and rents that have doubled in five years are hollowing out the year-round community. The people who teach the kids, fight the fires, and run the trails deserve advocates in the policy process too.

Our Approach

Most issues here have a history. We start by respecting that.

The disputes that come before TRPA, county boards, and planning commissions don't appear out of nowhere. Many of them have been playing out for decades — between old-timers and newcomers, between environmental protection and economic need, between state mandates and local identity. Before we develop a strategy, we spend time understanding who has skin in the game and what they actually care about. Long-time locals have institutional knowledge and moral standing that no outside consultant can manufacture, and the best advocacy respects that.

We also believe that in a tight-knit community, the win-win is usually worth finding. Scorched-earth advocacy may win the battle and lose the neighborhood. Where there's a path to an outcome that works for the environment, for working families, and for the long-term character of the region, we'd rather find it than run up a legal tab. That's not naivety — it's how durable agreements get made in small communities where everyone knows each other and the issues never fully go away.

How It Works

We show up prepared, and we stay until the work is done.

  1. 01 · Understand

    We start by listening — your community, your issue, the stakeholders for and against, and the realistic timeline for action.

  2. 02 · Map

    We identify every agency, board, official, and pressure point that touches your issue — including the ones that are easy to miss.

  3. 03 · Build

    We help you build the relationships and the record — public comments, coalition support, and credibility with decision-makers — before the vote happens.

  4. 04 · Deliver

    We follow through. Whether that means showing up at a TRPA board meeting, coordinating testimony, or drafting the response to an adverse decision.

Start a Conversation

Working to protect or strengthen the Tahoe region? Let's talk.

Whether you're a fire-safe council trying to move a fuel break project, an environmental group preparing for a TRPA comment period, or a community org fighting for locally-priced housing — we're happy to talk through the landscape at no obligation.